Whilst there is no magic formula for mastering Google, these tips will certainly help ensure your content stands the best chance of appearing on the first page.
- Disavow negative backlinks
- Optimise your landing pages
- Find your competitors high performing content, create something better and then promote it
- Use infographics
- Create videos
- Create your own keyword or phrases that are unique to your business
- Make the most of your highest performing pages
- Create rich cards
- Optimise for voice search
- Research, test, research, test and test again!