Landing pages are a really good way to tailor content to your audience after they click on an advert campaign link.
- Is your above-the-fold experience consistent with your advertising and your brand? Don’t confuse your audience.
- Does your page have a page title?
- Does your headline clearly define your business and what it offers?
- Does your headline and subheading clearly communicate your value proposition?
- Is your call-to-action (CTA) obvious?
- Is your call-to-action (CTA) clear?
- Have you removed all unnecessary links so people aren’t distracted?
- Have you checked, and removed, any other distracting elements on your page?
- Have you checked all your forms, buttons and links work?
- Does your content focus on the things that matter most to your customers?
- If you use testimonials are they relevant and do they accurately reflect your business?
- Are all your form fields necessary? Can you simplify the experience?
- If your page mobile-optimised? Does it work great on smaller devices?
- Does your page leave your customers feeling ‘this is for me’? Does your content fit your users’ needs?
- Finally, have you proofread the content on your page? Don’t forget this one!