These 40 tips may seem basic, but you’ll find many at the core of the best email marketing campaigns. You’ll also notice that many of the examples employ five or more of these tips in a single email.
- Create an exclusive club.
- Show that you care.
- Ask for feedback.
- Use social proof.
- Get personal.
- Make conversion a habit.
- Include downloads.
- Tell readers what to do next.
- Keep readers on their toes.
- Use the same subject line every time.
- Use referral codes.
- Use buttons.
- Overwhelm users with value.
- Remind readers what you do.
- Leverage your partners’ brand power.
- Make people happy.
- Tap into social trends and current events.
- Say Thanks.
- Make an announcement.
- Gamify a process.
- Use the 1-2-3 method.
- Use the Inverted Pyramid Method.
- Go for small wins.
- Send a ‘squeeze’ email.
- Send emails in the right time zone.
- Personalise with dynamic content.
- Leverage the Zeigarnik Effect.
- Send a recurring email.
- Use the unboxing technique.
- Segment on signup.
- Measure campaigns with scatter plots.
- Steal like an artist.
- Stop campaigns.
- Send at least one great retention email.
- Integrate with social media.
- Replenish.
- Ask people to reply.
- Send progressively smarter emails.
- Use all the data.
- Hold yourself to a high standard.
Original author / source: Vero