5 things your content has to do

Great content needs to do 5 key things and be relatable to your customer’s awareness of your product or service.

1. Explain the problem/scenario
2. Link the problem/scenario to the reader’s current situation
3. Position the product as the solution
4. Convince the reader to choose your product
5. Contain a call to action that encourages the reader to do something

Original author / source: Copywriting Made Simple