The ‘5 P’s’ of content and social media marketing are a basic starting point for any new social media strategy.

Plan

Start with your objectives, and work from there.

Produce

Think not only about your main content piece/s, but also about any images or videos you want to create to promote your material.

Publish

Choose where you’ll host your content based on your objectives.

Promote

Promoting is how you give your content legs – how you tell people your message exists.

Prove

The last step is to prove whether or not what you did worked.

Original author / source:: Social Media Today

David Hodder - Communication and Marketing Banner