Everyone likes a freebie and Crello have produced a great list of free tools we should all be using. It contains resources to help you with: Schedule posts Find keywords Get publications Write better copy Send better email Use design tools and editors Discover Organize your work Manage your social Read more…
A great product description is more likely to grab the attention of your customers and convert their initial interest into a successful sale. Here are 9 simple tips that you might help. Be unique Make sure your product description is unique and don’t copy text from your competitors. Search engines Read more…
What is social marketing? Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole. In commercial marketing, the ultimate aim is to increase profit or brand recognition for a company. In social marketing, the Read more…
Part of the Government Communications Service (GCS), evaluation is an essential part of effective communication and forms the fifth plank of OASIS (Scoring/Evaluation). It should be outcome focused and answer the question “did we achieve what we set out to do?” It provides us with the evidence to demonstrate how Read more…
OASIS is a series of steps that can help bring order and clarity to planning campaigns. The aim is to help make the planning process rigorous and consistent. Objectives Set out what the communications activity is intending to achieve. Start with the policy aim and develop communications objectives that will Read more…
Context marketing aims to deliver the right content to the right person, in the right place and at the right time. Context marketing is about giving people useful, relevant content, at the point in the buying journey when they are likely to be most interested. To deliver great context marketing Read more…
Scrum and Kanban are project management frameworks that promote Agile ideas and principles. In simple terms, they help provide a structured way for teams to work together, learn, improve and complete their tasks. Scrum is generally focused on 2-week sprints with the products packaged up for release at the end Read more…
Content repurposing is changing content you have already created so it fulfils a new purpose, a different goal or appeals to a new audience. You are trying to stretch, and exploit, your valuable content so it goes as far as possible. Benefits of repurposing content By repurposing content, you can Read more…
Want to connect with your customers directly? Email marketing can be a cost-effective way to reach new, engage with current and retain existing customers. If you’re interested in email marketing, then you might find the following infographics useful. Original author / source: GetResponse Original author / source: Unknown Original author Read more…
Purpose The first principle is the purpose. There needs to be a reason for what you’re doing. Think about what is the problem or challenge you’re trying to solve? what does success look like? How will it be measured? what experience do you want your users to have? what research Read more…