Digital Marketing and SEO
Email marketing templates
If you’re looking for an email marketing planning template then you might find the following documents useful. Download the email marketing planning template (Excel)
Design and Branding
Emotion and feeling wheel
If you’re looking for a quick overview of the major emotions and their corresponding feelings then you might find these resources useful. Original author / source: Unknown
Digital Marketing and SEO
100 free digital marketing and social media tools
Everyone likes a freebie and Crello have produced a great list of free tools we should all be using. It contains resources to help you with: Schedule posts Find keywords Get publications Write better copy Send better email Use design tools and editors Discover Organize your work Manage your social Read more…
Digital Marketing and SEO
9 simple tips for better product descriptions
A great product description is more likely to grab the attention of your customers and convert their initial interest into a successful sale. Here are 9 simple tips that you might help. Be unique Make sure your product description is unique and don’t copy text from your competitors. Search engines Read more…
Communication and Marketing
Social marketing and behavioural change
What is social marketing? Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole. In commercial marketing, the ultimate aim is to increase profit or brand recognition for a company. In social marketing, the Read more…
Local Government
Campaign planning and evaluation using the GCS framework
Part of the Government Communications Service (GCS), evaluation is an essential part of effective communication and forms the fifth plank of OASIS (Scoring/Evaluation). It should be outcome focused and answer the question “did we achieve what we set out to do?” It provides us with the evidence to demonstrate how Read more…
Communication and Marketing
Government Communications Service Framework and OASIS models
OASIS is a series of steps that can help bring order and clarity to planning campaigns. The aim is to help make the planning process rigorous and consistent. Objectives Set out what the communications activity is intending to achieve. Start with the policy aim and develop communications objectives that will Read more…
Content
What is context marketing?
Context marketing aims to deliver the right content to the right person, in the right place and at the right time. Context marketing is about giving people useful, relevant content, at the point in the buying journey when they are likely to be most interested. To deliver great context marketing Read more…
Project Management
Differences between Scrum and Kanban
Scrum and Kanban are project management frameworks that promote Agile ideas and principles. In simple terms, they help provide a structured way for teams to work together, learn, improve and complete their tasks. Scrum is generally focused on 2-week sprints with the products packaged up for release at the end Read more…
Content
What is content repurposing?
Content repurposing is changing content you have already created so it fulfils a new purpose, a different goal or appeals to a new audience. You are trying to stretch, and exploit, your valuable content so it goes as far as possible. Benefits of repurposing content By repurposing content, you can Read more…