Professional content design services for businesses in Devon, Cornwall, and beyond For 27 years, I’ve helped companies engage their audience and get results through expertly designed content. If you’re ready to start creating content that is effective and engaging, please fill out the contact form to get in touch. What Read more…
Landing pages are a really good way to tailor content to your audience after they click on an advert campaign link. Is your above-the-fold experience consistent with your advertising and your brand? Don’t confuse your audience. Does your page have a page title? Does your headline clearly define your business Read more…
If you’re looking to create, and send, marketing emails you might find these 10 tips useful. Expert You should be the experts in what you do and ensure you have experts from across the organisation to help you. Educate You should educate your subscribers about your products; teach them something Read more…
Digital projects, or any project, are hard enough. Transformation is sometimes harder. These 7 tips might help you. Simplify Make everything you do simpler; go back to basics and focus on the core requirements. Standardise Do not reinvent the wheel; find one solution to a common set of problems and Read more…
Good content design can help your users find the information, or complete a task, quicker and easier meaning they are likely to be less frustrated. It should be based on research, user behaviour, analytics and feedback. A content designer helps formulate creative ideas and content strategies for all digital channels. Read more…
If you’re looking for a list of UX resources then you might find the following mega list of links useful. Canvas Design a better toolbox: Design a better business toolbox DIY Toolkit: Practical tools to trigger and support social innovation Canvas Compilation: My personal Canvas compilation Inspiration Lapa Ninja: The Read more…
For any project to succeed you need to have a good understanding of your users – whoever they might be. Ask these simple 5 questions to help ensure you cover the main topics: Who they are (profile) What they do, when and where (context) Why they do it (needs, goals, Read more…
If you’re about to start a new website project, and wondering what questions you should ask, then then you might find this guide useful. 1. Define purpose/vision for the site What is the purpose of the site? What are the goals of the site? 2. Develop goals for the site Read more…
This a great little tool! Slickmap CSS is a free, simple, stylesheet for displaying a sitemap directly from HTML unordered lists. No software needed and includes clickable URLs. For simple(ish) websites you no longer need Visio or similar software tools. Bonus! Download the files from https://www.astuteo.com/slickmap View an online demo Read more…
AIDA is an acronym used in marketing and advertising to describe the stages that a customer goes through in the purchase process. persuasion The stages of Attention, Interest, Desire and Action, generically follow a series of cognitive (thinking) and affective (feeling) stages culminating in a behaviour (doing). When it comes to persuasive design, users go Read more…