Web and Digital Management
Jobs to be done example
If you’re looking for a simple jobs to be done grid then you might find the following information useful. Original author / source: Lean Labs
Web and Digital Management
Design a better business
Design A Better Business is a brilliant book that covers the tools, skills and mindset you need to help strategy and innovation. If you’re looking for resources from the book, you might find the below documents useful. Prepare Design Criteria Canvas (PDF document) Screenplay (Word document) Team Charter Canvas (PDF document) Read more…
Digital Marketing and SEO
Digital marketing resources from Smart Insights
A collection of really useful guides from Smart Insights that could help with your digital marketing projects. Content Marketing Checklist (PDF document) Digital Marketing Benchmarketing (PDF document) Digital Marketing Infographic (PDF document) Digital Marketing Plan Template (PDF document) Email Subject Link Guide (PDF document) Marketing Models (PDF document) SEO Checklist (PDF document) Social Media Fast Start (PDF document) Read more…
Web and Digital Management
Growth Driven Design
Growth Driven Design is a different approach that can help eliminate some of the headaches often associated with website projects. It focuses on results by using data. It is designed to sit on top of an Agile framework and comprises of 3 main stages: Strategy Launch Pad Continuous Improvement Growth Read more…
Local Government
Digital Service Standard examples
If you’re looking for digital service standard examples, particularly UK Government, then you might find the following information useful. GOV.UK Digital Service Standard The Digital Service Standard is a set of 18 criteria to help government create and run good digital services. 1. Understand user needs Understand user needs. Research Read more…
Design and Branding
10 Commandments of User Interface Design
If you’re looking for some pointers, or commandments, to help you with User Interface Design then you might find the following resource useful. Original author / source: Designmantic
Design and Branding
Online style guide examples
Most companies will develop a series of design rules for their branding, logos, icons to help provide structure and clarity. These rules are known style guides or branding guides. Adele The repository of publicly available design systems and pattern libraries Here are some examples that you might find useful if Read more…
Digital Marketing and SEO
The periodic table of SEO
If you’re looking for a quick Periodic Table of SEO success factors then you might find this resource useful. 2021 2019 2017 Original author / source: Search Engine Land
Communication and Marketing
New buyer and lead nuturing funnels
The new buyers’ funnel is the process of building relationships with buyers as they move through your sales funnel. Typically, these stages are awareness, interest, consideration, purchase, post-purchase and re-purchase. New Buyer’s Funnel Original author / source: Act-On Lead Nurturing Funnel Original author / source: Salesworks Multichannel Marketing Growth Wheel Read more…
Communication and Marketing
Market research funnel
To successfully find your target market you need to consider demographics, psychographics and behavioral traits. Use this market research funnel as a quick guide. Original author / source: Unknown