Internal Communications
The periodic table of internal communications
An overview of the key elements for internal communications. Original author / source: Icology
Digital Marketing and SEO
Digital marketing infographic
To quote Wikipedia, digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Original author / source: Unknown
Communication and Marketing
Free social media content calendar
Easily keep track of all your social media posts in one handy Excel calendar document. Social media content calendar, (Excel document)
Communication and Marketing
Free digital content templates
Digital content template, (1 page Word document) Structure A page should be structured in the following way – include only those elements deemed necessary. What, Why, How, Where, When and Who A page does not necessary have to follow these title headings verbatim but should convey the basic theory of what, Read more…
Web and Digital Management
Principles of ethical web development
By making choices that are ethical, and based around the user, we can create a better web for everyone. Web applications should work for everyone Built on top of progressive enhancement Prioritise accessibility Develop inclusive forms Test with real users Web applications should work everywhere Built responsively Value performance Leverage Read more…
Communication and Marketing
PESO model
PESO stands for paid, earned, shared, owned and is a way to segment marketing channels into discrete groups.
Communication and Marketing
Seven C’s of effective communication
There are 7 C’s of effective communication which are applicable to both written as well as oral communication. Completeness The communication must be complete. It should convey all facts required by the audience. The sender of the message must take into consideration the receiver’s mind set and convey the message accordingly. A Read more…
Communication and Marketing
The periodic table of content marketing
An overview of the key elements of content marketing. Original author / source: EConsultancy
Communication and Marketing
Pestle analysis summary
Pestle Analysis is a tool that is used to identify and document the key drivers of change. The abbreviation stands for Political, Economic, Social, Technological, Legal, and Environmental factors. Political factors Trading policies, Government changes, Shareholder and their demands, Funding, Governmental leadership, Lobbying, Foreign pressures, Conflicts in the political arena Read more…
Internal Communications
20 guiding principles for internal communications
Strategic internal communication helps a business achieve its objectives. That’s what it does. Effective communications are those that produce meaningful results and they can be a competitive differentiator. There are costs associated with communicating, but there can be costs associated with not communicating as well. Internal communication professionals seek cost-effective Read more…