10 simple tips if you need to write a blog post, presentation or any piece of content that you want people to engage with. 1. Establish ‘The Point’ Don’t write anything until you establish ‘The Point’: what you want to say and why it needs to be said. Once you Read more…
The 65 steps to higher Google rankings infographic covers: Market research Keyword research Content optimisation Performance optimisation Link building techniques Social media Conversion rate optimisation Analytics Original author / source: LeapFroggr
Creativeblog has created a great, simple to follow, article to help you produce better UX designs if you work solo. The UX design process itself is very flexible and can change significantly depending on the circumstances, with different design teams having different ways of implementing their process. A clear and concise Read more…
This is a brief introduction to why design methods can be useful when developing services (aka Double Diamond Design) If you’re new to service design: You can use it to familiarise yourself with a typical process that designers use when developing products and services. It will give you an idea Read more…
A simple infographic that guides through the 6 main steps you need to follow when creating a social media strategy. Original author / source: UTM.IO
Dan Slee has compiled a list of 52 skills your communication team need to know and it’s rather accurate. Strategic Know your organisation’s priorities. Its priorities are the comms team’s priorities. Know how your team reports and contribute to that. Know how to evaluate. Be a specialist-generalist. Know the basic Read more…
A Service Standard helps teams to create and run great public services. But not just public services; these 14 really helpful points, developed by GOV.UK, can be used for any web design and development project.
The strategy is based on three main stages the dreamer the realist the critic The dreamer Pool creative ideas without restrictions or criticism. Some ideas will work, some won’t and that’s OK. Questions a dreamer might ask include What do I want? What is the solution? How do I imagine Read more…
Content and search engine optimisation (SEO) go hand-in hand as the keywords you use in your content determine whether search engines like Google will find it. Having a robust content marketing strategy is vital for you to generate more traffic to your site and eventually gain new leads. Set your goal Understand Read more…
You may find these tips useful if you are designing, developing or building something and want to know what excellent looks like. Focused utility Simple design Crafted execution Original author / source: Unknown