If you’re looking to design and create content then you might find these tips from GOV.UK helpful. Discovery – learn about your users, your subject and existing content by: finding the words people use (Google Analytics, Adwords and Trends, online forums, social media) attending user research (listen to phone calls, Read more…
If you need to write really good sentences then you might find these five tips useful. Be specific and precise Put your reader at the centre of everything you do and write Use emotion to evoke a feeling Keep your sentences short; 14 words should be the maximum. Be concise Read more…
Social Media Today has published an excellent infographic with a list of tools to help you rank higher on search engines. Worth a read!
Create a logo Try these websites is you need to create a logo. Experiment with the various options until you find something you like. Logomakr Logaster Hipster Logo Generator Free Logo Design Online Logo Maker Logogenie Ucraft Placeit Tailor Brands Logo inspiration Need to create a logo but struggling? You Read more…
The better your website is the more chance you have of attracting new, and retaining existing, customers. Creating a great first impression, or user experience is essential. Make it easy for someone to get to your website and do what they need to do. With many of your potential customers, Read more…
A design audit is an analysis of all the visual elements used by an organisation. The goal of a design audit is consistency but, in the early stages, you are looking for inconsistencies. Before you start, try and get a copy of every visual asset you can get your hands Read more…
The difference between features and benefits is simple. Features Features are facts about products or services; they add credibility and substance to your sales pitch Benefits Benefits give customers a reason to buy because they explain how your product or service improves their lives So what? To translate features into Read more…
What is a content swipe file? A swipe file is a collection of writing examples. These examples can be anything you might find useful. Professional writers use swipe files to inspire their content and improve their skills. Or, in other words, a great way for you to find inspiration without Read more…
You have spent months building your new website. But ‘going live’ isn’t quite as simple as pressing one button. Web Designer Depot have produced a great guide called ‘How to stop SEO disasters during website migration’. Read the full version on their website or have a scan of the main Read more…
Great content needs to do 5 key things and be relatable to your customer’s awareness of your product or service. Explain the problem/scenario Link the problem/scenario to the reader’s current situation Position the product as the solution Convince the reader to choose your product Contain a call to action that Read more…