OASIS is a series of steps that can help bring order and clarity to planning campaigns, which can sometimes be a complicated and challenging process. The aim is to help make the planning process simpler and easier to remember. What is a campaign? A campaign is a planned sequence of Read more…
POEM is a way of categorising media. In this case, we’ll be speaking about the digital world, but it could also be non-digital. So the first letter in the acronym is P for Paid. This refers to all types of media you pay for. For example, buying key words on Read more…
While there’s a lot of craft in the practice of technology marketing – and some of it does start to resemble rocket science – the core of the discipline is very, very simple: you have to be able to answer three questions quickly, clearly and compellingly. Who the hell are you? Read more…
Traditional marketing talks at people. Content marketing talks with them. The principles of content marketing are: It’s not about you Pick a single, high-priority issue Find some clear water Aim for an independent tone of voice Support your story with data Use your customers Your users are witnesses Pick a Read more…
Purpose In brief the purpose is to market a new innovative beverage packaging for Coca-Cola. The packaging has been designed around the brief ‘consider the creation of a new concept form of beverage packaging container for 2015.’ Coca-Cola Marketing Plan, (12 page PDF document) Original author / source: Matt Curd
Easily keep track of all your social media posts in one handy Excel calendar document. Social media content calendar, (Excel document)
Digital content template, (1 page Word document) Structure A page should be structured in the following way – include only those elements deemed necessary. What, Why, How, Where, When and Who A page does not necessary have to follow these title headings verbatim but should convey the basic theory of what, Read more…
PESO stands for paid, earned, shared, owned and is a way to segment marketing channels into discrete groups.
There are 7 C’s of effective communication which are applicable to both written as well as oral communication. Completeness The communication must be complete. It should convey all facts required by the audience. The sender of the message must take into consideration the receiver’s mind set and convey the message accordingly. A Read more…
An overview of the key elements of content marketing. Original author / source: EConsultancy