The 65 steps to higher Google rankings infographic covers: Market research Keyword research Content optimisation Performance optimisation Link building techniques Social media Conversion rate optimisation Analytics Original author / source: LeapFroggr
Content and search engine optimisation (SEO) go hand-in hand as the keywords you use in your content determine whether search engines like Google will find it. Having a robust content marketing strategy is vital for you to generate more traffic to your site and eventually gain new leads. Set your goal Understand Read more…
According to Sinek, the fundamental difference between the “Apples” of the world and everyone else is that they start with “why.” What does that even mean? To explain this concept, Sinek has developed what he calls the “Golden Circle.” Why- This is the core belief of the business. It’s why the business Read more…
8 simple things you should consider when you’re thinking about Search Engine Optimisation (SEO). Original author/source: Unknown
Social Media Today has published an excellent infographic with a list of tools to help you rank higher on search engines. Worth a read!
The better your website is the more chance you have of attracting new, and retaining existing, customers. Creating a great first impression, or user experience is essential. Make it easy for someone to get to your website and do what they need to do. With many of your potential customers, Read more…
The ‘5 P’s’ of content and social media marketing are a basic starting point for any new social media strategy. Plan Start with your objectives, and work from there. Produce Think not only about your main content piece/s, but also about any images or videos you want to create to Read more…
Whilst there is no magic formula for mastering Google, these tips will certainly help ensure your content stands the best chance of appearing on the first page. Disavow negative backlinks Optimise your landing pages Find your competitors high performing content, create something better and then promote it Use infographics Create Read more…
If you’re looking for an email marketing planning template then you might find the following documents useful. Download the email marketing planning template (Excel)
Everyone likes a freebie and Crello have produced a great list of free tools we should all be using. It contains resources to help you with: Schedule posts Find keywords Get publications Write better copy Send better email Use design tools and editors Discover Organize your work Manage your social Read more…