To quote Wikipedia, digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Original author / source: Unknown
Digital content template, (1 page Word document) Structure A page should be structured in the following way – include only those elements deemed necessary. What, Why, How, Where, When and Who A page does not necessary have to follow these title headings verbatim but should convey the basic theory of what, Read more…
An overview of the key elements of content marketing. Original author / source: EConsultancy
Great article from Web Designer Depot entitled ‘7 simple ways to build a buzz around your new website’ that makes a lot of sense if you follow their simple steps. Tell a compelling story Every business has a story. How did you get started? What do you do? What’s your value? Read more…
We all have a collection of favourite and useful websites we use for web design and development. Here are a few of mine – hope you find them useful. Design Colour Hex Colour-Hex gives information about colours including colour models (RGB,HSL, HSV and CMYK), Triadic colours, monochromatic colours and analogous Read more…
Getting content displayed prominently within a Google search result is simple – it’s called search engine optimisation, or SEO for short. Google, and other search engines, are very complex in how they work and it’s impossible to fully understand the finite technical details of each one but, that said, they Read more…
To quote from their sales blurb, SEMRush analyses Google SERP, and provides detailed information about domains and keywords. You may use it to research your competitors strategies in search marketing. Visit the SEMRush website, enter the URL of a website you’d like to check and immerse yourself in the results.
Not just adverts, the Google Creative Sandbox showcases some of the very best and creative marketing campaigns around at the moment. Packed with useful and fascinating information that’s well worth a read. View the Google Creative Sandbox website for some digital delights.
Google Trends is a fascinating tool that allows you to view what people are, and have, been searching for on the Internet. Yes, it’s a bit geeky but very interesting nevertheless! View the Google Trends Visualised website or the Google Trends homepage
1 Understand how and why people use your service by: mapping the end-to-end user journey of those who currently use your services via offline channels identifying what it is in the offline process that makes it more convenient for service users to continue to use your service this way identifying Read more…