Communication and Marketing
5 reasons for visiting a website
If you’re looking for reasons why people might visit a website then you might find this resource useful.
Communication and Marketing
The holy trinity of technology marketing
While there’s a lot of craft in the practice of technology marketing – and some of it does start to resemble rocket science – the core of the discipline is very, very simple: you have to be able to answer three questions quickly, clearly and compellingly. Who the hell are you? Read more…
Digital Marketing and SEO
Digital marketing infographic
To quote Wikipedia, digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Original author / source: Unknown
Communication and Marketing
Free digital content templates
Digital content template, (1 page Word document) Structure A page should be structured in the following way – include only those elements deemed necessary. What, Why, How, Where, When and Who A page does not necessary have to follow these title headings verbatim but should convey the basic theory of what, Read more…
Communication and Marketing
The periodic table of content marketing
An overview of the key elements of content marketing. Original author / source: EConsultancy
Digital Marketing and SEO
7 simple ways to build a buzz around your new website
Great article from Web Designer Depot entitled ‘7 simple ways to build a buzz around your new website’ that makes a lot of sense if you follow their simple steps. Tell a compelling story Every business has a story. How did you get started? What do you do? What’s your value? Read more…
Communication and Marketing
Useful websites
We all have a collection of favourite and useful websites we use for web design and development. Here are a few of mine – hope you find them useful. Design Colour Hex Colour-Hex gives information about colours including colour models (RGB,HSL, HSV and CMYK), Triadic colours, monochromatic colours and analogous Read more…
Digital Marketing and SEO
Search optimisation
Getting content displayed prominently within a Google search result is simple – it’s called search engine optimisation, or SEO for short. Google, and other search engines, are very complex in how they work and it’s impossible to fully understand the finite technical details of each one but, that said, they Read more…
Digital Marketing and SEO
SEMRush
To quote from their sales blurb, SEMRush analyses Google SERP, and provides detailed information about domains and keywords. You may use it to research your competitors strategies in search marketing. Visit the SEMRush website, enter the URL of a website you’d like to check and immerse yourself in the results.
Digital Marketing and SEO
Google Creative Sandbox
Not just adverts, the Google Creative Sandbox showcases some of the very best and creative marketing campaigns around at the moment. Packed with useful and fascinating information that’s well worth a read. View the Google Creative Sandbox website for some digital delights.