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Design and Branding

Colour psychology: Examples of common colours and practical tips

Colour is a powerful tool in the world of design. It can make your design more visually appealing and communicate emotions and messages. This is where colour psychology comes in. Colour psychology is the study Read more…

Design and Branding

The 60-30-10 Colour Rule: A guide to creating harmonious designs

What is the 60-30-10 colour rule? Use the 60-30-10 colour rule to create visually appealing colour schemes by using a combination of just three colours in a specific way. The three colours are: The dominant Read more…

Design and Branding

The psychology of logo design shapes

Shapes are the foundation of any design. As a method of learning new things, our brains are programmed to recognise and recall shapes. That is why striking and strong designs are simpler to remember and Read more…