Content and search engine optimisation (SEO) go hand-in hand as the keywords you use in your content determine whether search engines like Google will find it. Having a robust content
marketing strategy is vital for you to generate more traffic to your site and eventually gain new leads.
- Set your goal
- Understand your audience
- Define the topics and build the content structure
- Research keywords
- Set-up an editorial calendar
- Create and publish content
- Measure your content
Download the full Building a content strategy to boost SEO document
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