You don’t need to use long and fancy words. Simple words are so much better.
Primary
We learn simple words first and remember them for the rest of our lives
Strong
Simple words are simple and reliable
Honest
Simple words are based on honesty and truth
Clear
Simple words have one meaning that everyone knows
Easy
Simple words give readers less work to do
Inclusive
The simpler your words, the more people can understand you
Original author / source: Copywriting Made Simple
