Part of the Government Communications Service (GCS), evaluation is an essential part of effective communication and forms the fifth plank of OASIS (Scoring/Evaluation). It should be outcome focused and answer the question “did we achieve what we set out to do?” It provides us with the evidence to demonstrate how Read more…
If you’re looking for Government web and digital resources then you might find the following links useful. UK Government Digital Service UK Government digital service standard UK Government service manual UK Government design notes UK Government design and build services UK Government content design: planning, writing and managing content UK Read more…
This is a fictional case study to illustrate how the GCS Evaluation framework could be used. All stated campaign goals, objectives, plans and data are fictitious. GCS Evaluation Framework example , (19 page PDF document) Original author / source: Government Communication Service