Persuasion is the power to influence someone to take action after the person has already decided not to. Problem Identify your audience’s problems. Problem statement template: I help [audience] with [problem] For example, I help runners with knee pain. Pain Know specific negative emotions that your audience is experiencing. Pain Read more…
Persuasion works best when it’s aimed at a simple, clearly defined, outcome. Management consultant Robert B. Cialdini came up with 6 basic principles that everyone should know and can use in their daily lives. Social proof We do what other people do Liking We listen more to people we like Read more…
AIDA is an acronym used in marketing and advertising to describe the stages that a customer goes through in the purchase process. persuasion The stages of Attention, Interest, Desire and Action, generically follow a series of cognitive (thinking) and affective (feeling) stages culminating in a behaviour (doing). When it comes to persuasive design, users go Read more…