UX writing helps guide users, helps them interact with your product and ultimately complete their desired action.
- Be concise
- Avoid long blocks of text
- Avoid double negatives
- Begin with the objective
- Use specific verbs whenever possible
- Make the copy consistent
- Avoid jargon
- Write in the present tense
- Write in the active voice
- Use numerals
- Avoid showing all details upfront
- Identify interactive elements appropriately
- Be careful when using humour
- Use language that is consistent with the user’s platform
- Use ‘today,’ ‘yesterday’ or ‘tomorrow’ instead of a date
- Use graphics if they will help you communicate
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