If you’re looking for website customer experience / user journey examples then you might find the following images useful.
Apply for a bus pass Customer Journey example

Rail Europe Experience Map example

Rail Europe touch-points by channel example

Ticket travel customer experience example

Blank Customer Experience Map

Mobile phone Customer Journey example

Buying a new car Customer Journey example

User story example

Business traveler user journey example

Customer journey example

Health insurance journey map example

Wealth management user journey example

Buyer journey example


Service blueprint example

NHS Digital ‘North Star’ example

Templates
Further information and documents
- Anatomy of a User Story Map
- Reading a Customer Journey Map
- Story Map Concepts
- Customer Lifecycle Mapping – Getting to Grips with Customers
